Continuing from @Timex 2020 thread, top of the ticket races draw the lion’s share of the attention and dollars every cycle. Most of those candidates will have more than enough money to wage viable campaigns. And too many great candidates lower on the ballot get overlooked during all the hullabaloo, to our detriment. From local races to state legislative races to statewide offices and in many states, judges. It was the AGs, Secretaries of State and Legislatures in the states that defended the goal in 2020. We need to re-elect them and add to their numbers.
Quite often folks that turn out fail to complete the ballot as they don’t know about these candidates because the campaign lacks the resources to get their message out, or the campaign overlooks some voters that might be persuadable but are infrequent voters and the campaign doesn’t know how to target them, or both. Talent and money are in limited supply and downballot races are often run by neophytes.
So learn about those other candidates, give them your money when possible and your time and skills many of which are transferable to campaigns. Shitposting will not help them win.
I am NOT saying don’t give to the marquee races, but please factor in the needier campaigns.
Here is one race where I plan to lend a hand.