And before we keep on, keepin’ on with the Great Nixon Dash For Cash, allow me a short digression (ha!) into some campaign finance/fundraising history…
Where Do You Want This Suitcase Full of Money?
Most of you know, but just in case someone reading this wasn’t familiar…for a good while in this country, if you were your party’s nominee for president you did NOT campaign for the office yourself. Not really. Other members of your party campaigned for you, but that was it.
That all changed over time, obviously. There’s no real good consensus over which president was the first to actively campaign for himself. Some will say it was William Henry Harrison in 1840, who did some political speech-making from his home. But you can point to some speeches by Andrew Jackson in the 1830s if you’re looking for firsts.
And there are political scientists who call McKinley’s 1896 election as the first recognizable “election cycle” with party primaries in states for the nomination and such. (McKinley’s “campaign” involved him giving speeches from his own front porch at his Ohio home every day, and having people from around the country travel to visit him to hear him speak. Different times, different times.)
Anyway, as “modern” campaigns became a thing, fundraising for those campaigns did too. Congress took some shots at passing some campaign fundraising laws in the early 20th century, finally coming up with laws in the 1920s to ban corporate direct contributions and in the 1940s to ban unions from doing the same.
Which, ha ha ha. Sure thing, fellas. Those laws had very little teeth to them on penalties, and corporations and unions would simply find easy paths around that regulation via a new invention: the Political Action Committee. Unions and corporations kicked money into PACs, and those PACs funneled their funds right into campaigns.
Not that there was a ton to spend money on. Until 1964 or 1968 or so, the biggest campaign expenses were travel, lodging, and campaign staff overhead (wages, taxes, insurance, etc.). Advertising was handbills, signs, pins and buttons, outdoor posters…with radio ads and newspaper ads starting to get into the mix.
What campaign fundraising in the pre-1960s era really was, was a full-on absolute grift, from almost top to bottom, done by both major parties. Corporate and union dollars poured in, as did money from individual wealthy contributors. Far more money than most presidential campaigns could ever dream of spending. And so that money flowed into bank accounts for brother-in-laws, parents, uncles, best friends, and especially fairly secret bank accounts and investments for the candidate himself.
Which…none of this was a particular secret, really. And more and more news outlets started reporting it, which meant that there was more and more public clamor for campaign finance reform. And in 1967, someone on a congressional oversight committee must have noticed that, oh hey, back around the fighting in World War I, we passed a law on campaign finance reporting. Shouldn’t we kind of actually see if we could make campaigns actually report how much money they take in, and then what they do with it?
That sounded like a jolly good idea to the congressmen, and so in 1968 for the first time – even though it had been law for like 50 years and no one seemed to notice or care – presidential campaigns actually had to issue federal campaign finance reports. (To be sure, there had still been IRS reporting, but that was so loose as to be fairly useless in determining the scope of campaign fundraising prior to 1968.)
(If you’ve read this far, it should be clear that the “Good old days” before there was money in politics (lol, as if) is a nonsensical, make-believe time. All there really was, was a “Good old days” when it was way, way easier to hide those suitcases full of cash that were handed over to candidates without any oversight or regulation or public knowledge.)
But the campaign finance reporting that started in 1968 was pretty hilariously loose in its own right. Biannual reports (one in July to cover primary season, one due no later than December 31st to cover the general election), with very loose reporting by category. Line items for “Advertising”, “Travel”, “Wages & Overhead”, “Security”, etc. And the twice-yearly reporting left plenty of time to cook the books as needed, too.
It was very quickly clear to all that existing campaign finance and fundraising laws were inadequate to the task of the age of mass media, and scathing reports of campaign finance abuse in both the New York Times and LA Times were sparking public outrage and bipartisan talks on enacting real and actual campaign finance law reform.
This was kind of a no-brainer for those in congress. Existing, shoddy campaign law (which consisted of a 1925 law on anti-corruption) regulated congressional campaign finance law FAR more strictly than it did presidential campaign fundraising and spending. A suite of new laws that would allow House and Senate members a path to raise far more money legally than they had been previously allowed, while issuing a much, much stricter set of laws to presidential candidates found easy support.
It was legislation that was popular with the electorate…and also kind of popular with sitting office holders, including the current occupant of the White House, first-termer Richard Nixon. And that was because almost any study of campaign finance law proposals in the developing legislation were likely to show an advantage to incumbents over challengers. What wasn’t there to like?
Thus in January of 1972, President Nixon signs into legislation the Federal Election Campaign Act. Or, you know FECA, which no one, and I mean no one is going to make fun of because it only needs one more letter to accurately describe the smell coming off campaign fundraising.
FECA will establish the Federal Elections Commission (FEC) to oversee campaign finance law enforcement and education. Reporting will now be monthly and quarterly both, and it won’t be loose categories either. Copies of contracts, legal agreements and receipts will be required, and campaigns will have to report names of contributors on any direct contributions of over $25. PACs will have to report any contributions over $3,000 – the IRS trigger amount. Every penny coming in needs to be accounted for as income, and every expenditure needs to be fully reported in detail as well.
And as Richard Nixon is signing that new, modern-day election law (which will be adjusted and amended greatly over the years between then and now), his lawyers are noticing something SUPER interesting about that particular law.
And that thing they’re going to notice is going to lead to one of the craziest months any political campaign has ever had, and lead indirectly into the downfall of an American presidency.