You know, just some personal notes on my experience with crunch. I think a big part of the problem is that employees accept it. Nowadays, I am upfront when it comes to jobs: I will not work more than an 8 hour work day except for a few weeks maximum leading up to a major milestone, and even then, no more than twice in a year. People need to push back. They hired you, they are paying you. Why? Because you can do something they value. So don’t take shit. Work 8 hours, and tell people when your workload is unreasonable.
New people in the industry are much better with this. A lot of the green people I work with nowadays are interested in working hard 8 hours a day, not fucking around, and they are interested in going home at a reasonable time, not killing themselves.
One day when people all adopt these stances, someone pushing for more than a 40 hour work week will be laughed at. If you read my previous link, this is a solved problem. There’s empirical evidence from a century ago proving it.
The problem with the game industry is that it was founded on the backs of dropouts and people who didn’t want a real job. Their ignorance is the basis of all the problems we live with nowadays.