Activision found the highest in-app purchase level in Candy Crush Saga

99 cents for five lives? $1.99 for a bomb cooler? That’s nothing. Nothing! Activision Blizzard is spending $5.9 billion (that’s with a “B”) on Candy Crush Saga. Activision announced the purchase of King Digital Entertainment, the company behind the free-to-play mobile title. The deal is subject to approval in Ireland, where King is based, but the acquisition is expected to go through by early 2016. Since the publisher already owns some of the largest gaming franchises on the planet, why do they need Candy Crush? CEO Bobby Kotick explained the purchase to investors.

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