I want to make sure I have this straight. Your theory is that Blizzard gave out a meaningless thank you badge to beta folks and meant for other Diablo fans to get angry on their forums to generate publicity for the game that already has TV commercials and has broken preorder records?

Occam’s Razor can eat it, I guess. I would’ve just chalked this whole thing up to a tiny mistake that had its origins in good intentions.

The problem is not that people are getting annoyed, the problem is the sheer magnitude of how upset they are and just how emotional they get.

I’ve been there with WoW. I’ve quit the game over things like “you nerfed this one class ability” because of how emotional I got over it. I just don’t do that anymore.

It’s a silly thing to get upset about. This will all be forgotten when the game goes live. People just don’t have anything else to talk about until Tuesday.

NO they just don’t have a life unitl Tuesday and that’s pretty sad.

They probably won’t have a life after Tuesday as well.

But Diablo is life!

I’ve seen marketing people do worse.

I also didn’t realize they had commercials on tv, that’s a new low.

Why is advertising their product on TV a new low?

Yea… what? Even if you inexplicably think of advertising their games on tv as a low, it’s far from new for Blizzard.

Admittedly it’s been years since I watched tv but I’ve always thought of it as scraping the bottom of the barrel, on par with radio advertising.

What year are you living in?

It’s hardly recent. Don’t you remember all those Chuck Norris, Mr. T Ozzy, etc. WoW ads?

In what sense is it low? Is this some kind of ‘lowest common denominator’ meaning of low, because TV reaches so many people? Or are you saying that all marketing is bad, and therefore one of the most effective forms of marketing, TV advertising, is therefore especially low?

In any case, Blizzard have advertised on TV numerous times before, check You Tube.

Why would there be something wrong with advertising on TV? Explain, please.

This thread got weird.

Generally only the largest game publishers shell out for TV ads, and usually only for their biggest, most lucrative franchises: your CoDs, Battlefields, Halos, GoW, WoW, SWTOR, etc. I bet there are a whole lot of game developers that would kill for their game to get a TV ad.

I’m talking PC games obviously. I have this vague inkling that console stuff gets a lot more, lower budget TV ads aimed at teen and pre-teen markets on Nickalodeon and Disney TV and whatnot.

This is 2012. I would expect the demographic here to be in tune with on demand non interactive entertainment and not a slave to the whimsy of tv marketing during their dawsons creek. I did not realize there were tv ads for wow either.

Maybe we should clarify ‘TV’ meaning broadcast tv and not netflixed tv shows, dvr’d shows, etc… does that help? I assumed we were all on the same page since you wouldn’t be seeing ads then.

Most people still watch regular tv. You’re the weird one.

Even then the WoW ads are over 5 years old. Also if Diablo was just to sell to the demographic here I think Blizzard would consider the game to be somewhat of a failure. Maybe you haven’t been paying attention, well no maybe about it actually, but games have gone mainstream, they are no longer just for geeks and nerds.

Ibdoomed always makes things weird. He is doomed as you all know.