No man, that isn’t what cost the democrats the white house. That’s a mistake that you’re making.
Here, let me try to explain this some other way…
Ok, so you could make gun control into a powerful issue if you wanted. It’s not really a threat to most people. It’s not naturally a concrete issue. So how can you make it one that has that level of impact?
You could play it up like Trump played up racism and xenophobia.
You’d need to tie it to concrete, real fears that voters actually feel every day. Cause that’s what trump did. The idea that “the wall” got Trump elected is nonsense. That’s not even remotely true. What got Trump elected was two things: appealing to deep-seated, existing racism an xenophobia, as well as deep-seated, existing hatred of clinton, plus playing to the already held feelings that many old people on the right have about how they are suddenly getting criticized for doing what they always did.
Those things, racism, xenophobia, criticism for being “non-politically correct”? Those are real things. Those are things which already existed in the minds and hearts of millions of voters. They are things that those people encounter and felt every day.
Gun violence is not a thing like that for any significant number of people.
So, if you want to make it into an issue with the same impact, then you need to CREATE that level of fear and trembling. You need to make people constantly terrified of getting shot. You need to make it so that fear of gun violence (if not actual gun violence) is a thing that touches the hearts and minds of millions of voters, every single day.
I’m not sure how exactly you’d DO that… and I’m pretty sure that however you did it would be terrible… but that’s the only way to make it work. That’s the only way to approach the level of concrete emotional impact that the right can get on that issue, simply by virtue of the fact that there are millions of gun owners.
And so the net here is that this is a bad issue for you.
Why? Because there are a multitude of OTHER issues which already impact normal people on a daily basis, which you can make strong platforms about. Healthcare is one of those things. That’s a dramatically better issue for you. It already impacts everyone. There are already millions of people who are feeling angst on a daily basis about the uncertainty created with our existing system.
Do you see the logic of what I’m presenting? You already have other, better issues to campaign on.