Trying some new launch strategies with the new book. I’m taking a chance and pricing this book at .99 until it’s released. I’ve also paid for a couple of ads to run the first two days of release. I’ve found that getting a lot of pre-orders early can lead to fast reviews. I have a new plea at the end of the book that politely begs for a review. It’s something like “Hi. I’m a full-time write and I make my living from my books. Please review” then I offer an incentive for a review. In this case, it’s a a couple of free ebooks, even if it’s a bad review. Is this sleazy? Maybe, but people are busy, and time is money. I think the least I can do is offer a little incentive for their time.
I went ahead and setup a pre-order for the sequel. There’s a link at the end of the book that takes readers to the sequel on Amazon. I’m hoping my readers like the book, and quickly order the next one in the series.
I’d like to offer one piece of advice to every author. Start your mailing list now. Don’t wait. I started my mailing list very late in the game, and it’s hurt me. I have about 450 subscribers, but it should be in the 1,000s. Still, even with such a small list, I find great gains. I mailed my list today, and had 50+ pre-orders, and the book catapulted into a number of best seller lists. Those lists mean visibility, and nothing more. The also put the book on the all important “Also bought” that show up under other author’s books.
I might have shared some of this in the past. Sorry if I’m sounding like a broken record.
Oh - and you can see the performance here. This isn’t a plea to buy the book, just a way to see if my marketing is resulting in sales rank. I don’t know if this book is good, it feels like it’s fast paced, but it’s also a little out of my normal genre.
I’ll know next week if writing a 73K book in 15 days was a mistake. I do like to learn the hard way.