I use MSI Afterburner as well. I believe my initial results were from having my fan curve not loaded and using the default that comes with EVGA (which is horribad). This was with all settings maxxed, including shadows. For graphically demanding games I typically hover around 60c. Even in the most stressful conditions with 30+ players around the rivers with mobs, PvPing with full effects and running 2 other video applications on other monitors it didn’t get higher than 64-65c for 99% of the time and I don’t think it ever fully used FB as well as not dropping below 100 FPS.
It seems completely fine and I wouldn’t wave anyone off for having issues with overheating cards, like you suggested.