Agree. This is a positive move from Apple and a self defence one as well. They know as well as anyone that the app store market for games is in trouble. UA costs for F2P games are now so expensive that even big players are struggling to retain players and are only posting high revenues because they are squeezing current payers more than ever. Squeezing more revenue out of a declining user base is never a good moment. That cant last so Mobile needs to change.
Unlike Facebook with social games, Apple maybe taking action before the crash. Which is smart.
