The limited edition Super Mario Cereal coming this month, features packaging that has the same digital functionality as Amiibo figurines. Tapping the box on a Nintendo Switch will give Super Mario Odyssey players in-game rewards like hearts or coins.
This is a companion discussion topic for the original entry at http://www.quartertothree.com/fp/2017/12/01/least-dont-eat-cereal-get-super-mario-odyssey-prize/