My sons collect Match Attak cards, which are soccer cards of all the players in the teams in the premier league. There are 20 teams in the league and 25 players per team + a badge a manager/coach etc.
It’s £1 per pack and you get 9 cards in a pack. They are supposed to be random. To start with you get plenty of new cards say until your book is 50% full.Then all of a sudden you open say 5 packs and get 2 new cards and 43 doubles.
At the moment their books are probably 50% full. They now have as many doubles as 1 of’s. They take their double around their friends and their friends also have the same doubles.
What you don’t know is, are all the cards in the packs or are 50% of the cards in 90% of the packs and the other 50% in the other 10% of packs. Are even all the cards in some of the packs?
For the boys who are 7 and 10 they just want to collect more cards and fill their books and get their favourite players and complete teams with all the cards. However all you get is can I have a pack, can I have a 5 pack or 10 pack tin please. Can I spend my pocket money on them it’s what I really want.
When you say to them you can spend £10 and get 5 new cards and 85 doubles they know it’s not really right but they want those cards you see it’s addictive.
At present they normally get a couple of packs a week if they have been good and work well at school but once they wanted them all the time and to spend their own money on them even though it was a waste, we have put a 1 month no card rule in place. You see it is so addictive to them and all their school friends as well.
It’s a rip off, sure it’s fine until you reach tipping point then while you may get 9 cards per pack the fact you have them all means they have on value, especially when you have 7 of the same card and so do all your mates.
Hard pushed now to see how you can call get that many cards you already have value, I mean no one in their right mind would ever choose to buy a duplicate or 10 would they it’s the fact there is no other choice except not collect them.
To add another thing that is addictive is seeing you only need 1 player to fully complete a team it really ups the ante…