Yup, China makes this a ZERO SUM game!
Either kowtow to censorship and curtail free speech against China, or lose access to the China market.
The NBA, (and definitely South Park) are basically the only/first challengers to this. NBA did a half measure but didn’t outright apologize. (NBA broadcasts cancelled) People can express themselves freely. South Park went all-in Fuck China. (All South Park episodes erased from the China Intranet)
Blizzard decided to keep sucking China’s big dick. (pardon my French)