Attack ads can certainly work, but they often seem to to backfire because they generally heavily rely upon exaggerations, hyperbole and demogoguery. Taking quotes out of context, or making a mountain out of off the cuff moments or taking extremist views of policies.
Nobody with a functional brain believed that the Conservatives were going to have the military “occupy our cities” as the Liberals argued, or that the Conservatives were attacking abortion rights or health care (if anything, every Canadian political party positions itself as the champion of healthcare).
Similarly, the Liberals aren’t going to get any mileage out of attacking the Conservatives for proroguing Parliament when their own party used to routinely do the same thing under Chretian. The Canadian system is routinely manipulated by the party in power (by not having fixed election dates so that elections are held when it’s the most politically advantageous for the governing party, etc.).
If any traction comes of these proroguing ads, it’ll solely be because the Liberals have been able to take advantage of the fact that the average person is so ignorant of Canadian history and its political system that they can be tricked into thinking some malfeasance has occurred (half the people polled in that poll that Charles linked to didn’t even know, or weren’t sure, that proroguing had occurred – probably more had never even heard of the term “prorogue” until it was defined for them).
I mean, that poll asked a ridiculously biased question (actually a statement): “The elected house of Parliament is the proper place to conduct the business of the nation, and suspending Parliament is antidemocratic” - and still 40% of the population didn’t agree with that layup. How the hell does the second clause even relate to the first? The statement takes an initial premise that nobody could possibly disagree with and then tacks on an unrelated but seemingly equally obvious statement as if they were connected, and implies that any “suspension” of parliament is antidemocratic -the average Canadian probably has no idea when Parliament is in session, let alone whether or not those periods are for fixed durations, at irrevocably fixed dates, or the reasons for which those dates can be changed - but nobody wants to be thought of as anti-democratic. Yet 40% still said no, or maybe they saw through such a facile poll.
An analogous poll: “Agree or disagree: Stealing money from the public purse and giving it as political bribes isn’t the proper use of your money, and the use of such funds by the Liberals during the Sponsorship scandal was anti-democratic”
I wonder what the results would be to a truly unbiased poll: "The Liberal Party suspended Parliament four times during its most recent Government. The Conservative Party has suspended Parliament twice during its most recent Government. Do you believe either party is anti-democratic, and if so, which one?