Walmart started it!
Earlier this week, ads popped up on the Xbox dashboard showing Walmart to sell the game on launch day at $38.83. This obviously represents a significant discount from the $69.99 price for the game everywhere else.
All other retailers have subsequently fallen in line, and matched the $38.83 price.
Anybody have any idea how this happened? Why this happened? I’m curious if Walmart decided to sell the game below cost without consulting Eidos, or if Eidos was in on it somehow. Seems to me like there’s going to be millions of dollars lost on this deal now.
Thoughts?