There are basically a hundred free to play Diablo clones on mobile and they all look like that. Honestly, if Blizzard had announced this as an internal project and not in partnership with Netease I think people would be excited.
To me Blizzard is already dead anyway, so I don’t care much either way.
I enjoyed HotS, but they refused to do the work to make it good and just made it worse. Now it’s basically a dead game. I hated Diablo 3 after they reworked it to be “massive numbers and clear time are all the game is now.”
Before that… uh… The first few WoWs were neat?
Overwatch isn’t terrible as far as I know, but it’s also not my kind of game really.
This is 100% a marketing issue. Not only did they make sure to block a huge time for Diablo at Blizzcon for this announcement (making it seem like a big announcement for fans was on the way), not only did they make a big deal about the cinematic trailer about a new story in Diablo before mentioning mobile, but they also decided to make this product the last part of the Blizzcon opening ceremony (signaling that Blizzard thinks this will be amazing for their attendees).
All of their actions were geared towards hyping their hardcore fans (the people that attend and pay attention to Blizzcon) but those type of people just aren’t going to be the ones excited for a mobile Diablo. If they had announced this to their twitter feed out of no where and led with the phone/tablet aspect from the outset people’s expectations would have been managed and the right crowd would have found it and gotten excited.
I’ve got to feel sorry for the poor guy they sent out on stage to announce this to a largely hardcore PC/console audience. He looked like he wanted to disappear into a black hole towards the end there.