Because a video game (like a movie) can be different things to different people.
Notice how I keep making arguments about different strata of audiences, and you keep responding with arguments about one player’s experience?
More critically though…
Because you understand–or, well, YOU don’t understand, but preeeeeety much everyone else in this thread understands–that the settings in the options menu are a convention that exist outside of the gameplay itself to accommodate multiple kinds of players, that just because the button is there doesn’t mean that you should use it when you’re frustrated, that your experience can be better for not pushing it, and that gameplay incentives probably won’t change those fundamental facts.