On June 9th, we’re inviting PlayStation fans in the US and Canada to experience the E3 press conference in a new way — live, on a massive screen in more than 40 movie theaters.Join us and host Geoff Keighley for the PlayStation E3 Experience, featuring an HD simulcast of the PlayStation E3 Press Conference. Attendees will also see 30 minutes of extra content, including exclusive extended game footage and interviews with the world’s biggest game developers. And hey, if you show up, we might even cough up a few surprise gifts.
When: Monday June 9th at 8:30pm ET / 5:30pm PT (show starts at 9:00pm ET / 6:00pm PT)
Where: 40-50 theaters across US and Canada
What: Watching the PlayStation Press Conference LIVE in HD from the comfort of a movie theater with other PlayStation fans. Event features 30 minutes of exclusive content, including extended game footage and developer interviews.
Well, they’re paying to rent out all these theaters for something no one has tried before. It was probably hard to gauge interest ahead of time, and it would look really bad if they did way more screens and they couldn’t fill them. If it goes off well we could see them expand the concept next year to a lot more screens in a lot more places. Interestingly, having a late press conference is actually a huge advantage in being able to do this. MS would have a lot more trouble getting people out to theaters at 9AM PST on a Monday, for example.
We’re pleased to announce Salute To Our Troops, an upcoming event held in Kansas’ Fort Riley military base. Fort Riley has a huge gaming community — the base even has its own dedicated gaming area in their Warrior Zone recreation center.
In an effort to bring a taste of E3 to the troops, we’re kicking off the event on Monday, June 9th, which is the same day as our Press Conference. Our big PlayStation truck — currently travelling across the country for our Road to Greatness tour — will be on the base to offer hands-on time with upcoming PS4 games, and we’ll have contests and giveaways throughout. The event will culminate with a concert from country music singer Brett Eldredge. If you can’t attend but want to see the concert, it will be available for free on our Live Events Viewer app.