Electronic Arts promises a boot stamping on the face of pure single player forever


#1
Electronic Arts promises a boot stamping on the face of pure single player forever Electronic Arts has announced Project Atlas, a “cloud-native future” for their games. The post from Ken Moss, Chief Technology Officer at EA, describes a vision of integrated cloud computing and artificial intelligence that will power their studios’ games. Examples given include using cloud-powered intelligence to dynamically supply commentary in Madden, or even writing and performing music as you play. The main benefit for EA being a framework that brings together the engine, like EA’s own Frostbite, and the revenue generating games-as-service features investors love. This will be a fully integrated platform, capable of building the scalable, social, and large-scale experiences of the future. So, while in the past, features like cloud hosting, matchmaking, marketplace, data, AI, achievements, and social were separate from the development tools in the engine, the Project Atlas platform will be able to implement all of these services natively within a unified solution. EA claims to already have over a thousand developers working on Project Atlas, across “dozens” of studios.

This is a companion discussion topic for the original entry at https://www.quartertothree.com/fp/2018/10/29/electronic-arts-promises-a-boot-stamping-on-the-face-of-pure-single-player-forever/

#2

I was like “didn’t they promise everything they made forever would have multiplayer ages ago?” but this is worse so thanks EA.


#3

So an uncoordinated train wreck that will barely function at a minimal level, be buggy as hell, but be shoved into as many of their games as possible anyway.


#4

That many buzzwords can only mean one thing: crap


#5

Only marketing people can come up with a blurb of text that leaves you with way more questions and confusion than what you had before.

Probably sounds great to investory, though ;)


#6

KenM: “This will be a fully integrated platform, capable of building the scalable, social, and large-scale experiences of the future. So, while in the past, features like cloud hosting, matchmaking, marketplace, data, AI, achievements, and social were separate from the development tools in the engine, the Project Atlas platform will be able to implement all of these services natively within a unified solution.”

Is this a blurb from Silicon Valley? it’s too long to be funny.


#7

Allow me to translate: “With cloud streaming we don’t need Xbox or PlayStation or Nintendo anymore. Please look forward to a 30% increase in revenue across the board.”


#8

Also ongoing subscription fees to access the service, of course.


#9

It’s going to be real funny if it turns out Skynet starts out as a dynamic commentary script for Madden 2025.


#10

It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until it reaches the goal line.


#11

Ah, powered by the magical cloud.

Maybe this one will be out before Crackdown 3?