So does anybody else fear for the human race when they see stuff like this gaining momentum in the 21st century? I could probably clear out half my friend list on Facebook with one well placed rant. Even people whom I believed to be rather intelligent have been taken in by it. It doesn’t matter if they’re a college educated (which doesn’t really mean anything) professional or a high school drop out; this shit is everywhere right now. Everywhere.
Let us discuss why.
These are the three main reasons that I’ve come up with in order of least important to most.
-Distrust of the medical industry and actual Science.
-Romanticism of “natural” and holistic approaches of old.
-Multi-level marketing. Multi-level marketing. Multi-level marketing.
I actually find the recent success of companies like doTERRA and Young Living both fascinating, and quite frankly disturbing. Back in the old days of traveling medicine shows these clowns enjoyed success primarily because of a lack of readily available information, as well as a lack of governing bodies like the FDA and FTC, ready to slap down any ridiculous claims.
But we have both now, so why is this not being stomped out? The marketing, first of all, is genius. Most people aren’t going to trust some random idiot promoting this junk. So what do you do? Why, you get their friends to promote it to them. They’ll trust their friends. And their friends will tell them anything, because they have a vested interest in the product. And the more friends you recruit into the fold, the greater the pressure is for the other friends to go along with it. It’s a pyramid scheme for the social media generation.
And then there are the ridiculous claims, and here’s the fun part. The companies themselves can utilize very specific language to just skirt by the FDA / FTC. But that doesn’t even matter. Because they’re not the ones actually marketing it. They have thousands of people on the ground making the ridiculous claims for them, and the Feds can’t do anything about it. Betty Lou down the street told me cinnamon oil would cure my Ebola. Do you think there’s going to be an injunction filed against her?
I really want to see a concerted effort made towards educating people about this before it grows any larger, but I’m not even sure where that would come from.
So am I losing my mind here? Is this just a blip on the radar which will go away soon? Or are we headed inexorably towards Idiocracy?