We were so close. We almost made it through an E3 season without any gamer memes. With all the normal E3 live stage shows cancelled this year due to the global pandemic, it seemed a foregone conclusion that we wouldn’t have any good fodder for viral sensations. The virtual briefings were safe from mishap and impromptu dorkiness. No giant enemy crabs. No Ravi Drums. No families clumsily gyrating though motion controller routines. Alas, Microsoft and 343 Industries showed up at the last minute with their Halo Infinite gameplay demo that featured the serene space ape now known as Craig the Brute. At about 4 minutes into the video, Master Chief smacks this charging Brute, and a legend is born.
This is a companion discussion topic for the original entry at https://www.quartertothree.com/fp/2020/07/24/forget-master-chief-craig-is-the-biggest-star-of-halo-infinite-so-far/