Blaming things on marketing is, I think, the easy path.
Broadly speaking, Blizzard games are superior to Stardock games in quality.
Stardock games may have parts that are better, but as a full package, Blizzard succeeds because they make excellent games while Stardock makes games that are excellent in some areas.
Paradox makes such a good case study because for so long, their games were mediocre. But then, they began to focus on just a few games and make games that had both excellent parts but of overall high quality.
There are people who won’t forgive Paradox for Sword of the Stars II (And yes, I blame Paradox for that). Stardock got the blame for Demigod even though we were the publisher that actually came in and tried to save it even after release. You take people’s money you owe them something in return.
But Paradox and Stardock are a case study of opposites in a specific area: What to do with a sudden influx of capital.
Paradox took the millions they got in investment prior to going public and made a top to bottom improvement to the quality of their games, marketing, and community engagement.
Stardock took the millions it got from selling Impulse and funded a new type of engine called Nitrous (and provided the capital to found Mohawk and Oxide and invest in Mothership and…ahem, BonusXP).
So in 2017, Stardock has its new engine but it is still pretty raw. But it is the only 4th generation engine (other than arguably Frostbite) and that may matter a lot in 5 years.
Paradox used its capital to create a world class catalog of content on 3rd generation engines.
Stellaris and ES2, for instance, are higher quality games than GalCiv III (imo). I think Crusade is a substantially better game than either but you have to be willing to overlook flagrant lack of polish and finish that aren’t just eye candy but rather important parts of providing a complete gaming experience.
The success of Blizzard follows that same path. The Blizzard games are excellent games but are fundamentally better gaming experiences for most people. It’s not due to marketing but rather they deliver a better gaming experience than Stardock, Paradox, Amplitude, etc.
But like consoles, PC games go through their own generations, we just don’t really notice it. Stardock has its 4th generation engine. The question is whether it can utilize this technology advantage to deliver a quality gaming experience before others are able to catch up and that question won’t be answered any time soon.
So many things will happen between now and say GalCiv IV and Stardock RTS 2 and what not. What is Steam’s future? The sales numbers of recently released major titles is not promising. Developers and publishers are very concerned about the future of that platform and whether it can deliver customers to real games versus dispersing a finite player base between endless amateur unity games.
Meanwhile, Blizzard has its own platform delivering high quality games that are being developed by highly talented teams. If anything, I think Blizzard’s future is brighter than ever.
For Stardock, I think you’ll see its focus become more about a core set of games:
- GalCiv III
- Sci-Fi RTS (Ashes)
- Star Control: Origins
- Space RTS (future Sins games - no I’m not announcing anything here)
- OTC
Until the Steam stuff gets sorted out, I’m a little bearish on new IP on Steam. Unless SteamSpy’s numbers are totally wrong now, I’m not liking what I’m seeing.
(sorry to meander, I’m at an airport)
-brad