I don’t see why it’s not perfectly possible, even likely to have both money-grubbing and social responsibility share space in marketing/design decisions. Hell, the Civil Rights movement in the US got huge boosts from greedy business people in places like Montgomery deciding that segregation simply wasn’t worth the business lost from the boycott. And all those ads that used to be full of white males and stereotypical white, hetero, suburban families, that are now full of a comparatively wide variety of people? Madison Avenue didn’t wake up one morning and decide to become socially aware. They realized they were leaving money on the table not marketing to non-whites, not-heteros, non-males in mainstream media.