Ok, Let’s rip the band-aid off and discuss that elephant in the room:
EA released a Star Wars game (Battlefront 2) that was as much focused on ‘gambling’ and skinner-box mentality as it was Star Wars. EA have also chronically hoarded the Star Wars licence & are letting it go to waste… among other practices (Wilson loot box, cancellation of projects etc). It was even rumoured that Disney (possibly Kathleen Kennedy)* phoned up the people in charge of EA and told them that EA had to change the business model, because of how much damage it was doing to Star Wars as a brand - it could be a contribution to why The Last Jedi was received divisively by the public.
EA burned a lot of public goodwill.
…So, having ahistorical representations of gender roles in a historic-themed game is basically a slither of nice tasting icing on the chocolate dog-turd cake that is EA and their business decisions.
EA did not invent female avatars in games, not even a World War 2 multiplayer FPS game, since CoD:WWII actually did it last year (Ubisoft changed their model after a campaign to critique Assassin’s Creed: Unity’s lack of female avatars). Most people didn’t care about the Activision decision, because a lot of people don’t care for CoD anymore, and also because Activision didn’t put it at the FRONT AND CENTRE of their game marketing.
EA/DICE did, and, with a lofty, arrogant attitude on the part of EA/DICE spokespeople, are ignoring critique about their creaking franchise (that, as I previously highlighted, titles featured numerous bugs and glitches that always take a whole year to fix post-release), in favour of generating immunity by stoking up the controversy, including dropping trailers with all the subtlety and grace of the V1 rocket featured in the trailer - (that is to say, not much grace at all).
Remember, over 100 million people died in WWII, and all they got was this lame Battlefield trailer… haha look somebody got crushed to death with comic timing.
Why are EA being given such benefit of the doubt, when their previous EA/DICE game ((Star Wars: Battlefront 2*) was such a sh*t show that even governments and legal departments had to get involved in examining the effects of EA model loot boxes?
Everything from the Wilson Loot Box model in Sports games and gambling + EA disregard for new creativity has been well documented.
EA are spring-cleaning out their old audience, who they think won’t buy yet ANOTHER copy of the same/similar game again, in favour of finding a new audience that will lap up new promises, and, more importantly, an audience that hasn’t experienced as much EA bullsh*t or CoD style FPS malaise - much like how political campaigns & election promises to the public work. Also, there is the possibility that anybody who doesn’t give Battlefield V a positive review, when it comes out, will be accused of sexism, because that is how the internet works.
It is amazing just how quickly people are willing to conveniently forget the reputation of EA…
This ‘women controversy’ reminds me of that episode of the Simpsons, where Lisa spends ages explaining all the flaws of the Malibu Stacey doll as a role model… and the reply is “… But she’s got a new hat!” In this case, ‘Malibu Stacey’ is EA’s Battlefield franchise.
Continue to purchase the new Hattlefield game, shoot many female avatars in a WWII (DICE quote:) “sandbox”, and carry on thinking about how it is ‘saving’ the games industy from ‘mysogynistic dinosaurs’, if that is what it takes to maintain a level of happiness & integrity that perhaps I just don’t understand or am beneath. EA will be laughing all the way to the bank.
The Market decides. Have a dice life. I hope EA treat you dicely 😆.