It’s “Buzzfeed” syndrome. Buzzfeed hires and fires its whole staff almost every year or so - making ageism in Hollywood look almost quaint by comparison - because the “demo” for most YouTube content is like 13-17, and as soon as that crop of kids gets a year or two older their interests change and the content creators are suddenly too old for the new demographic. I mean this is not what Buzzfeed says publically of course. Actually staying in the top of the social media game is not so much hard work - how hard is editing videos, really - but constant work. Streaming is worse than video because you have to be “live” for hours a day, but steaming makes more. And it’s triply hard to do this past a couple of years when your “original” demographic has aged out and you’ve got to catch a new one, as suddenly a streamer that’s just that much older.