Ben “ProfessorBroman” Bowman wrote an op-ed on how Twitch’s IRL streaming channel will ruin his work/life balance.
I’ve been streaming full time on Twitch as my career for four years. Growing my channel at the start involved a mind-crushing 12-16 hours of streaming every day, seven days a week, all year, for two years. This was the only way I could maintain growth.[/quote]
“Always Be Casting” was a common mantra I learned from one of my streaming mentors ManVsGame before I began broadcasting. It took me three solid years of streaming every day before I chose to take one day off every week to keep my sanity. In truth, I already felt like I was losing control of my channel with only one day off. Sub numbers dropped, follows slowed down and every metric I had been tracking for so long seemed to scream at me every Saturday saying, “Get back online or you’ll throw away all your hard work!”[/quote]
Mobile streaming might not do much to change Twitch immediately, but will it be an expectation of every broadcaster to take their community everywhere in a few months or years? Will they feel the need to go out on a date and make sure it’s on IRL because they know that will get views? Could someone turn their phone on in the middle of a horrible event and suddenly become the top stream on Twitch, while having to “engage” with the audience in order to avoid breaking the rules?
Twitch needs to be careful as it manages its brand with this addition. My initial fear is that those rare days off will never appear for the new generation of streamers and we’ll have to learn to speak with our audience as they watch us sleep. “Always Be Casting” is a powerful, effective way to grow an audience, and the only one who can turn the camera off is the person who benefits the most from keeping it on.[/quote]