Well, 70% of you that are Americans. Once again, if you aren’t the customer, you’re the product. This makes me really want to shift away from Gmail.
To do this, Google said it had obtained access to the credit and debit card records of 70 percent of U.S. consumers. It had then developed a mathematical formula that would anonymize and encrypt the transaction data, and then automatically match the transactions to the millions of U.S. users of Google and Google-owned services such as Gmail, search, YouTube and maps. This approach prevents Google from accessing the credit or debit card data for individuals.
But the company did not disclose the mathematical formula it uses to protect consumers’ data. In a statement, Google said it had taken pains to build custom encryption technology that ensures the data the company receives remains private and anonymous.