The Daily Telegraph reported that it took 606 takes for them to finally get the sequence of events right. There are no special effects in this 2 minute commercial, just a whole lot of really tired math and physics majors who spent months setting this sucka up.
The irony is that the motto “It Just Works” took 605 failed attempts before it worked correctly, but it’s still the coolest commercial I’ve seen in years.
Navigate around and watch the high bandwidth version.
At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward.
No, there is an obvious influence from their film ‘The Way Things Go’ but they weren’t involved in it.
The director’s name is the still distinctly unJapanese Antoine Bardou-Jacquet however.
If at the end it either showed a school girl in panties or a woman bound with tentacles raping her, or a bunny with a pancake on its head I would agree. But there is simply not enough fetish fun in this piece for it to be the trademark Japanese obsessive style.
