I think it’s for, like, high-powered executives. The kind of guy that’s a masochist sexually, that likes to be controlled, to lick boots and serve, because they’re always in control at work. That same sort of thing could extend to mowing lawns like a suburban dad coming home at 5:15PM, filling that hole in their lives full of kobe A5 beef flown in from Japan and grilled on imported Japanese wood and such.