I got an email with a URL to redeem the gift (which I was supposed to send to the recipient). As I already had a paused subscription, I decided to cancel that first before redeeming the gift for my own email address (I don’t trust that it would replace my existing monthly).
Trying to cancel was a trip! First it asks you to consider pausing for a month instead of cancelling. Already done that, so I click cancel. Then it offers you a $3 discount on next month’s bundle as an incentive to not cancel. Tempting, but I already have a 3 month gift subscription thanks! Next it asks you to give a reason why you’re cancelling (lots of radio buttons to click). I left this blank because I’m not actually leaving yet. THEN it asks you yet again to reconsider and tells you what you’re going to be missing out on. Holy shit, by this stage I’m just thinking “Just cancel the fucking subscription” and had I not been doing this I’d have gone back to the “Why are you leaving page” and added some choice comments. Finally, after clicking cancel for the fourth time, it cancelled my subscription with a glowing red warning bar that I’m no longer a subscriber. Nice work Humble, how to make your potential customers flee for the hills (it’s like those shop assistants that won’t leave you alone when you’re trying to browse, so you just flee).
Anyway, THEN you click on the email link it sends you and POW! Instantly redeemed. :) Actually that’s not quite true, it does ask whether you’re sure you want to tie it to your email address first, but it would be amusing if they applied the same process to subscribing as they do to unsubscribing.