Apple has now enabled re-downloading of TV Shows purchased on iTunes via iCloud.
I cannot over emphasize how happy I am about this feature. I’ve got at least 14 seasons of various TV shows purchased via iTunes along with various single episodes. That’s probably upwards of $600 and my nightmare scenario has always been what happens if something happens to my computer and my backup disk, resulting in my losing all my shows.
It’s also great, because anywhere I’ve got WiFi, I can download previously purchased episodes to my iPad, so I don’t need to manage my iPad memory storage so closely (although Apple iTunes download speeds are just about the slowest I’ve seen from a professional server).
This feature also works on my AppleTV and it looks like it’s supposed to work on iTunes on my computer, although when I click on the purchased tab in the iTunes Store (PC), I see tabs for “Music”, “TV Shows”, “Apps”, and “Books” but alas clicking on them does absolutely nothing.
Unfortunately at least for now, it looks like movie purchases are not available.
One major complaint though. At least on my AppleTV, when I first tried to use the feature, it made me enter in the security code on the credit card I used to purchase the TV episode. Are you frickin’ kidding me Apple?!? That 3 digit code that gets changed every time my credit card company sends me a new card (which with my credit card company happens pretty often – my credit card company is constantly sending me updated cards well before the old ones expire for reasons which escape me)? You expect me to know what it was when I made a purchase! I could see wanting me to remember the main 16-digit credit card number, but even that could be problematic if someone bought something a couple years ago and has since changed their credit card company.
It only made me enter it on my AppleTV. Not sure if it’s an AppleTV thing, or they just wanted me to verify it once and then activated me across the board, since downloads seem to be working properly on my iPad (which I tried after the AppleTV), without having to enter it. But now I’m nervous that I’m going to need to remember this number for every device upgrade I get or Apple device I purchase.
Anyway, overall I am very, very pleased with this feature. I hope they get permissions to get it up for Movies as well.