Here’s the thing, as I see it. Restaurants are like any other business. You should have a pretty good plan, what your inputs and outputs will be, and good management. Also, to clarify part of my earlier rant, I have little tolerance for ‘business owners’ who don’t actually work in their business, but complain about thin margins. You emploly a GM (or chef, for example), pay them a salary, that’s part of your expenses. If you did that job yourself, well, you’d be making that much more from the business. What, you can’t/won’t/realize you’d be terrible at it? Well, don’t complain, then, or don’t start the business in the first place.
Ditto for rent- find the ‘perfect place’, but the rent is more than your business plan allows for? Maybe it isn’t perfect. Dont try to rewrite the plan to make that work. Or another huge pet peeve of mine- loans, etc. to build out the place. That all costs money to pay back, and again, eats into the margins. Perhaps Seattle is an outlier here, but I’ve seen so many multi-100k buildouts (over half a million is not uncommon). Then it’s ‘we can’t afford to pay the cooks well, our margins are so thin!’. It’s just such a generic excuse for poor planning and management. I mean, I’m probably biased coming from the back of the house, but it the industry, as a whole, makes decisions to prioritize just about every other aspect of the business except, you know, the reason why people go there (ie, the food).
I admit, I’m probably very out of step with what a ‘real’ businessperson thinks. That said, I started my business 4 years ago, living according to these ideals. I got through the pandemic, stronger than ever. I actually have two (very) part-time employees now- hired because there’s more work than I can do myself. I did take a small (14k) loan out to help expand (into a food truck) this last November, and thats made money tight, but it’ll be paid off by the end of May. I was looking for a real brick-and-mortar space (I do takeout from my commissary kitchen, which really leaned into that after the pandemic got going), but purposefully passed over a few spots as they would have been too expensive for the lease, or cost too much to build out, or both, necessitating large increases in my prices to cover them (even with projected revenue increases), something I am unwilling to do currently.
Dammit, there I go.