Interview with Robbie Bach

A quote pertinent to recent discussions:

Q. How long will Microsoft support a platform that seems destined to be in the red for the next few years? After all, you have invested US $3.5 billion on the Xbox and are still losing money on the sale of each unit.
A. We are being smart about bringing the cost of producing the Xbox console down. We can decide to not make it a long investment business and price it to get a better return, but this is a 10, 15 and 20 year investment.[/i]