The Xbox Adaptive Controller is a product intended for a limited audience. At $99 a unit, it’s not cheap, but according to the creators, it isn’t meant to make money for Microsoft. Presumably, the return on investment comes from widening their gaming audience and therefore gaining additional Xbox Live Gold subscriptions, Game Pass memberships, and any other purchases for their Xbox ecosystem. Still, the idea is commendable, and we hope the company continues experimenting with niche products that bring more folks into gaming.
This is a companion discussion topic for the original entry at https://www.quartertothree.com/fp/2018/11/27/its-hard-to-see-the-xbox-adaptive-controller-through-all-these-tears/