This is true but her framing was not that strong IMO. Her proposals were too incremental and complex compared to the relatively simple and bold proposals of Trump. Yes, it’s true that “simplistic and xenophobic” is probably more accurate for Trump than simple and bold, but in terms of messaging and media, simple and bold was the ticket.
I feel like the current Dem agenda would be much more persuasive if the framing were better, without sacrificing any policy chops. For example, the economy and jobs are issues with broad based appeal and almost every Dem policy touches on those topics, but the Dems don’t emphasize that enough. For example, the Green New Deal is going to create jobs in several ways so it needs to framed as the “Green Jobs Deal”. Medicare for All or Medicare Buy In both affect workers’ ability to retain health coverage when they switch jobs, so both can be framed as “Freedom to Work Where You Want” proposals. Dem proposals for infrastructure and investing in education would also create jobs and should be framed as such.
Focus on the simple and broad based elements of the policies, and the message will get through a lot better.
Complex, incremental and nuanced is so easy for the lazy media to ignore and for and racist/xenophobic Republicans to twist. In particular, broad-based programs where we all pay in and we all benefit are going to way more politically successful than narrowly targeted incremental policies, which may be wonkishly more efficient but run afowl of the racism/etc and corrupt political economy of the US. An example is ACA versus Medicare. Medicare is a more liberal/left program by most measures: more direct government involvement, bigger budget, elimination of private carriers, etc, and ACA is more targeted on helping people who don’t have / can’t afford coverage, costing much less, retaining private insurers, etc. And yet, Medicare is extremely popular and it was very easy for the GOP to target the ACA as only helping “those people”.
Clinton 2016 was all about excellent wonky narrowly targeted non-budget-busting programs, incremental in scope, it just didn’t appeal to voters that much and just wasn’t able to bust through the media’s ennui and stimulate voters.
By contrast, focusing on jobs, on health care for everybody without a lot of “buts”, etc. is the way to go.