One thing to bear in mind about movie and TV universes not being shared is that it increases the flexibility of both. The bigger an umbrella that hangs over your project, the more "advisors" you accumulate with veto power over your scripts, character designs, marketing plans, etc.
We deal with this over in video game land. There were projects in the past where the movie people were coordinating with us, and that was a real drag on our schedule and creativity.
It probably works out to the benefit of both groups that the other has no say in their plans.