Kickstart was built for that. This is from 2012, when they set out a set of guidelines and actual rules to try and stop the habit of turning kickstarters into just a means for producers to stock stores:
Backing a project has always been about joining a community just as much as it is getting stuff. That’s one of Kickstarter’s defining traits, and we want that to always be true. We’re incredibly proud of the ways that Kickstarter has helped creators bring their work to life and get it out into the world. Watching independent stores use Kickstarter to promote the work of independent creators has been amazing, and we hope it continues.
They don’t really limit it based on employee size, but they went through a bit of a process trying to clarify what they intend at that time and basically removed bulk purchasing to tighten and clarify their intentions.
So it’s not about whether or not I feel confident in Cooler Master, and yes, there is finite amount of space to get notice, just ask Steam creators, but it’s also what the founders intend.