The broken word here is “they.” Who is “they” in your thinking? The core Republican leadership has wanted to ditch the New Deal since the 40s. But “they” as in the Republican electorate must not agree, if the leadership hasn’t dared to act on it directly, even when in power.
This broad brush “they” can really cause a lot of trouble.
Trump got about 63 million votes. Four years earlier, Romney got about 61 million votes. So we are talking about a group more than 60 million in size.
For strategic reasons, liberal thought leaders try to focus our attention on the most extreme and objectionable of those people, such that liberal voters will look at the nazis and white supremacists and religious fanatics and crazy militia people (or the economic reactionaries who want to ditch the New Deal), and perceive this mass of 60+ million people as being in their image. Or at least perfectly comfortable with that image. Liberal leaders pretty much have to do that, because conservative leaders do the same thing only better.
But these are strategies for turning out the vote, not for perceiving the truth and planning strategy, with the intention of winning.
In truth, not only are the vast majority of those 60 million opponents not nazi white supremacist religious fanatics, they are NOT NATURAL ALLIES OF THE REPUBLICAN PARTY. And it is extremely difficult work for Republican leaders to keep them in their tent. My concern is that we do the Republican leaders’ work for them when we broad brush insult them as a whole, or their major sub-groups.
In every representative type government going back to Greek times, there are two primal political forces: one smaller group of elites who above all else fear that the majority will use their numerical advantage to “steal” what is rightfully theirs, and a much larger group who aim to see the benefits of society distributed widely among the citizens. The former group is always amoral and highly tactical. They use all manner of devious tactics to draw other groups into their tent to mitigate their numbers disadvantage, all the while keeping these allies as very junior partners who, in truth, get rather little out of the deal. Because, after all, these elites think they truly deserve everything.
In the US, this group, obviously the Republicans, had it all their way until the Great Depression. But they were blown out of the water when not only did they get blamed for the depression, but the New Deal was in place for the post WWII period that saw a totally unprecedented prosperity for an incredible percentage of working people across the country. So this core Republican group was thrown back on their heels and could hardly speak their actual goals for decades. What working family would listen to this crap about it being better back in the old days? (The Goldwater debacle, for example)
Their strategy – generally credited to Richard Nixon – was to entice other groups into their tent based on a tenuous connection – dissatisfaction with change. Don’t like the way desegregation is going? Yeah, we don’t like change either, join us. Don’t like the way gender roles are changing? Don’t like the way your religion is being pushed out of the public square? Don’t like the way taboos have changed since back when you were coming up? Join us. This was a devastating strategy, because outside of cosmopolitan areas, most people feel a lot of discomfort with changes that occur around them during their lives. And pretty much 100% of these people were tactically ideal targets for the Republican Party: 1) politically unsophisticated, such that they did not realize they were getting nothing for their votes other than empty rhetoric, and 2) they were almost all natural Democrats and thus all stolen votes
But the most devastating aspect of this tactic used by this core Republican group: A Nixon or a Reagan or a Bush would say something to appeal to these disaffected people, but a lot of times, these people weren’t listening because they were not that political. But middle class liberals were listening, and they would be baited into derisive comments about those disaffected people. So, to take an old example, people who hated having their kids bussed for over an hour each way, in order to achieve school de-segregation got called racists. With the result that even if they were not so taken in by Republican rhetoric, they sure understood that Democrats hated them and were the enemy.
This across all the cultural issues from guns to religion to immigration.
And rather than ever examining our rather large contribution to the problem, liberals have to this day just doubled down on insulting these people and their lives and broadcasting the message, “No matter how bad the Republicans are, you have to vote for them because we are your sworn enemies.”
All of this has gotten more complicated with Trump, because he has gone much further in stoking the very ugliest members of those junior Republican constituencies, which has worked for what I think are complicated reasons. But from our perspective, the problem is that it makes it all the harder not to play right into Republican hands.
We can and should attack every ugly thing Trump says. Ditto specific right wing actions and policies. But broad brush insulting all the strict Christians or all the rurals or all the working class white males… Geez, it’s like campaigning for the Republicans. And personally, I really want to win.