Pay $35 to $45 a month (price depending on region) and you can watch a movie a day at an AMC theater.
AMC Theaters, the No. 2 chain in North America behind Regal Entertainment, has agreed to a pilot partnership with MoviePass, a three-year-old company focused on letting people attend a movie a day for one monthly fee.
“It frankly wouldn’t be smart to ignore the success of subscription in other areas of media,” said Christina Sternberg, senior vice president for corporate strategy at AMC.
MoviePass had tried this on their own, but their passes were denied at all the major locations. They needed the cooperation of at least one of the big theater chains.