After venting six months’ worth of frustrations with the service, I do want to sort of temper my earlier impressions.
First, it’s no longer asking me to photograph every ticket stub. I don’t know if that reflects a policy change, or if there are just some faceless algorithms behind the scenes making those decisions. I was seeing at least two movies a week for a while, then I didn’t make it to the theater for three or four weeks. Since then (which is also since the publicity and price drop) I haven’t been asked to verify tickets on the last four movies I’ve seen.
So that’s a welcome improvement, that was easily the biggest point of friction in the actual theater experience.
But most importantly, that price drop. I don’t see how it can possibly be sustainable; I don’t expect the service to survive without drastically changing the price or the whole model, but until then, $10/month goes a long way toward mitigating all of the other restrictions.
The pressure is off to get to a theater every week to get my money’s worth or to carefully arrange my weekends so I can see more than one flick without them landing closer than 24 hours apart.
So for as long as this thing survives in its current form, I’d cautiously recommend it again. Enjoy it while it lasts!