At the end of August, Furie’s lawyers reached a settlement with Eric Hauser—the former assistant principal in Texas who appropriated Pepe’s image for use in an Islamophobic children’s book. Furie’s lawyers forced Hauser to stop selling the book and made him donate his profits to the Council on American-Islamic Relations.
When Hauser agreed to settle out of court, I spoke with Furie’s lawyers who told me they would use the Hauser settlement as a springboard to go after anyone else who profited from or misused Pepe. It appears they’ve made good on that promise.
To that end, Tompros and his team have taken the first steps towards dismantling the alt-right’s stranglehold on Pepe. They’ve served a cease and desist letter to Richard Spencer’s Altright .com, noting the specific places where Spencer and his team have used Pepe in violation of Furie’s copyright. Pepe is all over Spencer’s site and is the mascot for his podcast, Alt-Right Politics.
“We’ve asked them to take them down,” Tompros said. “That hasn’t happened yet, but they’re very much on notice. We plan to take action if they don’t.”
Tompros and team have also gone after alt-right figure Baked Alaska, serving cease and desist letters to him and DMCA notices to Amazon, Twitter and his other online social media spaces. According to the lawyers, they also got Amazon to stop selling his book, Meme Magic: Secrets Revealed, which used Pepe on its cover. Meme Magic is currently not available on Amazon .com, but a used copy was for sale on Amazon .co.uk at the time of publishing.