I’m kinda hoping that CCP is wise to the kind of players a World of Darkness game is likely to attract and not make PvP such a central mechanic. At least not direct PvP. Indirect PvP, via PvE proxies (contacts, allies, assets that can be controlled or switch hands), would be a much better fit. Folks who live to incite weeping in other players would find that much less satisfying.
But more importantly I hope they take a good look at what’s worked in roleplay friendly games to date. The two big ones are entertainment classes and storyteller tools.
In both LoTRO and SWG the main broad social hubs revolve around the social butterflies/organizers who thrive in an entertainment/event planning context. Key examples are folks like Harperella and the various bands on Landroval (LoTRO) and Lona Valamari and Holowood Galactic Studios on Starsider (SWG).
Storyteller systems in both SWG and CoH, though very different from one another, are very popular with the roleplaying community and a property like World of Darkness will draw in all kinds of folks who have stories to tell or who want to run dynamic/reactive campaigns for their guilds.
Player cities or at least claimable ‘turf’ of various sorts can also be helpful. On SWG’s Starsider, they’re still the core of roleplaying communities that go beyond individual guilds to embrace multiple player associations as well as independents. However they shouldn’t (necessarily - an option to take this approach might work) be “spoils of war” in a PvP sense as continual disruptions to internal continuities are hard to sustain. In CoH, superbases also see use not only for roleplaying but also because they offer functional advantages and options. LoTRO, on the other hand, shows how not to do player housing. Instanced neighborhoods with no functional at all make access problematic and usually pointless.
I ramble, I know. But I don’t think, if World of Darkness is properly designed, that the Goons will find much to do there. Some folks were spooked that the Goons would mess up STO but given that direct PvP is isolated and entirely optional they couldn’t make a dent.
WoD should be the MMO players go to that aren’t likely to enjoy Eve Online and visa versa. Cover more bases that way.