PlayStation 5

Remember that one time when E3 changed because it was too hard to produce content or something to make it exciting, and then for the next year all these creators bitched because no one was excited about their stuff. Well let’s sit back and watch what new thing they concoct this time.

Giving E3 to Microsoft is a mistake, IMO. Sure, Sony can have their own events, but E3 is still the largest gathering of press and influencers in gaming.

Bummer that we’ll be deprived of the price game where one company has to announce first at E3. I would assume Sony will want Microsoft to announce price first again.

Who knows after the leak last year where they doxed all the press. Also it’s not close in regards to overall attendance, Gamescom crushes it, PAX probably does as well, nevermind some of the other foreign conventions like Taipei games show or Paris Games Week. They skipped E3 last year and looked all the smarter for it. Nintendo has been showing it’s mostly irrelevant with their Directs. In the age of ubiquitous streaming and social media they’ll get the same publicity whenever they do their event, now they don’t have to share the spotlight most likely. E3 simply doesn’t matter as much as it once did.

I think it’s a mistake not to have playable PS5 units at E3. Hardware launch years are a bad time to skip E3.

Rumor going around is that Sony will hold another February event like they did for the PS4 to announce the important details. We’ll see soon if that’s true considering January’s already half over.

Yup, I’d expect an official hardware reveal by early spring at the latest. I also don’t think skipping E3 is a big deal. If Sony does their own event, all the relevant people will flock to it.

For like the past five E3s Giant Bomb ends up on some E3 is dying discussion followed by wondering how many more E3s until it’s irrelevant. I think we are in its last gasps.

Nintendo has a huge E3 presence every year, they just pre tape their press conference. They live stream 5-6 hours a day from the floor and are talking with the press the entire time. It is not the same thing Sony is doing.

There are arguments to be made about E3 losing relevance but I really don’t think Nintendo is one of them.

Is there any empirical evidence of that? Especially since the media (and retail) landscape is pretty different to the last generation launch. Why bother with E3 when you can just give Ninja or whoever a PS5?

Third party publishers will probably still have units there to demo their next gen games.

They gave E3 to MS last year and MS did very little with it.

Also as exciting as the new hardware is gonna be, Nintendo is gonna show off BotW2 most likely and that will monopolize a lot of the talk of the journalists considering how gaga they went for the first.

Right, and a lot of the talk is that the ESA and Sony are at odds. This is as much about that as it is about Sony controlling the message, etc.

@Ginger_Yellow, unless you have data I don’t, the Ninja thing for Microsoft hasn’t actually been that big a deal along with the other Mixer people. The last data said that was a mistake.

He lost 12 million viewers by switching. You also can’t give him a PS5 and expect him to play it when he’s being paid to play games on Microsoft’s own platform and will be playing Microsoft’s console at the same time.

@Brad_Grenz is right that Microsoft blew it last year. No Sony and Microsoft may as well not have been at E3 given the games they showed. This year might be different, though. Depends what they have that’s ready by then.

But they gave us Keanu.

Ninja was just a name I plucked out of the air. I’d forgotten about the Mixer thing until after I posted, so probably not a great choice in retrospect, but I wasn’t really talking about that kind of deal, just the usual marketing thing of giving popular streamers early access to games/hardware and/or paying them to say nice things about them. I was thinking about him (or whoever the other big non-Nazi sympathiser streamers are these days) playing PS5 on Twitch. How many people (especially kids) read/watch E3 coverage as opposed to following streamers? And, equally important, how many of the people watching E3 coverage would watch a Sony event as well?

There are also ways to be at E3 without formally being at E3. You can do the press conference without a floor presence. Or you can get your “exclusives” in other publishers’ press conferences and booths.

I have 3 theories

  1. They are massaging the message until it will shine like a supernova
  2. They may even have some bad news to deliver and don’t know how to deliver then yet
  3. Don’t want microsoft to know stuff in advance

I wonder if they are hoping for a “You can trade games by handing your friend the disc” opportunity again.

Yeah it could be argued Microsoft isn’t really at E3 anymore, just during. Last year they did all their stuff from the Microsoft Theater which they own.

is interesting that we still move brains around instead of information

maybe Sony is post-Analogical and only need a HTTP powered server to post some HTML and some JPEGS or perhaps stream a MPEG

There’s some good discussion of this on today’s Bombcast, BTW, with Jeff putting it in th context of the corporate reorganisation.

I hope to carry that image with me to my grave. Heh. It was pretty brilliant.

Is it possible Sony just doesn’t have anything to show yet?