Ninja was just a name I plucked out of the air. I’d forgotten about the Mixer thing until after I posted, so probably not a great choice in retrospect, but I wasn’t really talking about that kind of deal, just the usual marketing thing of giving popular streamers early access to games/hardware and/or paying them to say nice things about them. I was thinking about him (or whoever the other big non-Nazi sympathiser streamers are these days) playing PS5 on Twitch. How many people (especially kids) read/watch E3 coverage as opposed to following streamers? And, equally important, how many of the people watching E3 coverage would watch a Sony event as well?
There are also ways to be at E3 without formally being at E3. You can do the press conference without a floor presence. Or you can get your “exclusives” in other publishers’ press conferences and booths.