Ok, I’ve figured it all out, thanks to this post. Here’s what’s going on.
Richard spencer is a Nazi from Whitefish.
Whitefish is like Springfield from the GI Joe cartoon.
Springfield, in the Simpsons, has as its rival the neighboring town of Shelbyville.
Shelbyville is where Nazis held their rally a few days ago.
The Matrix is breaking down, and they’ve run out of storylines, so they’re just recycling stuff from past quest lines.