Trying to argue which is “worse” like they’re both embodying some objective evil is rather silly and juvenile, don’t you think?
That being said, I feel like Activision makes good games – or at least iterations on proven mechanics, if not really innovating – while EA kind of squanders their sparks of creativity on execution that’s almost always horribly bungled in one way or another.
Activision is responsible for driving Guitar Hero, and by extension an entire genre of games, into the motherfucking ground. Several of my current coworkers are former Harmonix employees who bore the brunt of that crash. (Fortunately they landed on their feet.)
Both are evil. However, I get the (probably mistaken) impression that EA execs genuinely enjoy gaming as a hobby, not just a business. Contrast with Bobby “I want to take all the fun out of making video games” Kotick.
Also, I haven’t forgiven Activision for what they did to Infocom.
There is something about being on the top 3 that makes publishers and/or developers act like total dicks. Ubisoft used to be one of my fav companies. These days its like Nintendo: Constantly milking a few series while ruining others.