I can’t believe people are siding with EB and Gamestop here. Do you understand that Jason is going in to buy the game, being denied because they have no stock to sell to walk-ins on release day and simply driving to Best Buy, meaning EB/Gamestop LOST A SALE!
It’s idiotic and against everything a retailer should be striving for. You do NOT need to pre-order a game to buy it. It’s a fallacy. It’s simply an inventory control measure that EB/Gamestop are now using to POCKET YOUR MONEY WEEKS IN ADVANCE. That’s money that they then put in fat sacks with everyone else’s money and MAKE MORE MONEY ON THROUGH INTEREST. That’s money you don’t have in account somewhere earning 2% and it’s just a sham.
There’s no reason they can’t order enough to meet initial demand that includes both pre-orders and walk-ins because, guess what, they used to do just that! When I worked there ten years ago, we took pre-orders but when the game came in, we always had plenty more to sell on day one because it meant we were losing sales if we didn’t.
The whole idea of pushing scarcity as a means of creating a pre-order where they can sit on your money for months at a time is a great scam. I think that eventually people are going to wise up though. Maybe even this Christmas when they see that Best Buy, Circuity City and others are selling Halo 2 on November 9 and have BILLIONS of them on the shelves. People will remember that EB told them it would be hard to get if they didn’t pre-order and they’re going to start wondering what the fuck is going on.
The bottom line here is EB lost a sale because they didn’t order enough. It’s a stupid way to run a business.