The report talks about several programs I’ve never tried and don’t own, but there are a couple interesting snippets here and there about programs I own. here’s a couple::
For Stardock, the more significant shock of Demigod has been the discovery of the low number of PC gamers who play strategy games online. Demigod’s single player experience, while decent, did not get anywhere near the care that the Internet multiplayer experience did. Despite this, only 23% of people who have purchased Demigod have ever even attempted to logon to play Internet multiplayer.
This surprised me, but not too much. I didn’t realize it was so entirely multi-player centric until after I purchased too.
At the time of this writing, approximately 2,000 users did return Demigod to us. Approximately 60% of those users purchased at retail. Nearly 90% of all users who returned Demigod subsequently re-purchased the game once the network issue had been resolved.
Ahh the benefits of tracking user registrations. Big Brother knows when you’re back on his side.
How do you purchase software?
Today:
34% in a box ( last year 58% in a box)
61% digitally (last year 42% digitally)
I can’t help but wonder how skewed these numbers are since it’s a survey sent to users of a digital distributor. But the rapid increase in downloaders doesn’t surprise me.