Steam store pages are getting major changes

Complete announcement about new updates in Steam Store

We wanted to let you know about some upcoming improvements we’re working on for the Steam Store and what it might mean for your game.

When we launched the Steam Discovery Update, we introduced a new and smarter Steam store built around personalization and recommendations. In the time since the Discovery Update, we’ve iterated on the features and made improvements to support the goal of helping each customer find the titles they are most likely to enjoy playing. We think our progress in this direction has been really valuable in supporting a broader variety of gaming experiences big and small, while better serving individual customer tastes.

We’ve got another set of changes in the works to continue along this path. All this is subject to change to some degree in response to your feedback and suggestions, but here are the general highlights of this upcoming update:

Home Page Visual Refresh.
The Steam home page will be getting a visual refresh to use bigger game images in some places, add some new ways of surfacing games, and remove some visual clutter.

Additional Left Column Navigation.
The left column of navigation on the home page will be getting a new section of links to main destinations such as new releases, top sellers, recently updated, upcoming releases, and specials. When logged in, there will also be links to sections for you such as popular among friends, recommendations by curators you follow, and your discovery queue.

Friends Activity.
We’re adding a prominent new ‘Popular Among Friends’ section right to the home page that will highlight what your friends have been buying and playing.

Top Selling New Releases.
We’re adding a new section to the home page for new releases that have reached the top sellers list.

Global Customer Preferences.
We’re adding some new options for users to specify their preferences for which product types they wish to see across the entire home page, rather than managing each section individually. This will let customers opt to exclude particular types of products, such as Early Access, Software, Videos, and VR from appearing on their Steam home page and on a couple other browse pages.

Targeted Visibility For New Releases.
We’ll be making some changes to the initial launch visibility of new titles to better reach appropriate customers. While we previously granted 1M impressions of each new titles on the home page, this approach was not scaling well and was an inefficient method for reaching the right potential customers. Click-through rates for most titles featured in this section were low, and it had become clear that not every new release is relevant to every user. We think we can do better.

With the upcoming changes, newly released titles will appear in a few different ways on the “New on Steam” page and in the “New on Steam” Queue. The goal is to reach a more engaged group of customers, and drive more relevant traffic directly to your store page. This change should result in your title appearing to a smaller, but better targeted group of potential customers based on their preferences and tastes. New releases will continue to be recommended to specific users on the Steam Home page and can appear in popular lists if doing well.

Targeted Visibility For Game Updates.
Update Visibility Rounds will be changed to show your game to a better targeted group of customers. While Update Rounds previously caused a game to appear for 500,000 impressions on the home page, we found this method to be too broad for effectively reaching interested customers. We’ll be changing this system to instead show the game to a more targeted group of customers. This will include your existing customers, users with the game on their wishlist, and other customers that Steam recommends the game to. This visibility will continue to be on the Steam home page and may show your title for up to a week in this spot.

More Steam Curator Options.
We’ve noticed that more than a few Steam Curators are using the curator feature to provide valuable information about games, while not necessarily recommending the title. We’re going to give Steam Curators the tools to indicate whether their post is recommended, not recommended, or simply informational. This helps us better understand whether a curation should be used to promote a game on the front page of Steam, or if it’s intended to be informational that should primarily appear on the individual product page.

Curators in Main Capsule.
The Main Capsule banner will be updated to include titles recommended by Steam Curators that users follow. This means we can better surface appropriate titles to individual users based on who they follow and trust to make recommendations.

Improved Steam Curator Presence.
When following one or more Steam Curators, users will see a specific section on the home page that highlights recent recommendations. This space can include popular new releases or smaller niche titles depending on which curators the user is following. This section is being improved to show off the games in a better way. Additionally, we’re creating a new landing page to highlight many of the titles recommended by all the Curators the user follows.

We’re actively working on this set of features, and planning to roll out the update in a few weeks. We’re looking for your feedback on these changes and your suggestions for how we can best connect your game with the customers most likely to enjoy it.

Original posts: NeoGAF & Steam (Steam sign-in required)

More Steam Curator Options.

We’ve noticed that more than a few Steam Curators are using the curator feature to provide valuable information about games, while not necessarily recommending the title. We’re going to give Steam Curators the tools to indicate whether their post is recommended, not recommended, or simply informational. This helps us better understand whether a curation should be used to promote a game on the front page of Steam, or if it’s intended to be informational that should primarily appear on the individual product page.

This seems especially needed.

Yeah, as a curator, I really like the stuff they plan to add.

Now can we get a cart that is account-based rather than browser-based, like Amazon for example, so it’s the same across devices? Geezy chreezy, Steam.

If their goal is to have the store do personalized recommendations, they need to do a complete overhaul on their current systems so that it actually does that. It sure as fuck doesn’t right now. It feels like it almost does the opposite. But in the meantime, these generally seem like good changes. I’d especially welcome the ability to turn VR games off.

This will be great, but I am going to have some sort of internal struggle as to whether I should block early access games. I would rather not know about most games until they are released, but on the other hand, I have had a lot of fun with some EA games that don’t feel like EA.

I feel you. I am going to block EA. 100% of the EA games I bought and enjoyed I learned about from somewhere other than the Steam Store. Sure those gaming sources might not cover all the things that might interest me but EA feels out of control to me and is overwhelming everything else.

Ah yes, the wonderful discovery queue. The thing that used to offer me an endless stream of jrpg, anime, and survival horror games even though I own none of this and continually press ‘Not interested’ for them. Thankfully Steam now allows you to block entire tags, which means I can dodge most things I hate.

But that simply leaves the queue offering me a game because “recommended because it’s new on steam” or “recommended because it’s popular”, which are borderline useless.

Hopefully with the new changes they will actually look at my current library of owned games, which ones I play, and which ones I give positive reviews too etc.

(Not that I think I should be recommended games purely based on the ones I play. That’s a bit of a genre bubble. But I don’t think survival horror is going to be the thing to pop it, so quit trying steam)

I hope they allow the ability to put in product tags that you are NOT interested in like JRPG and MMOG.

Steam finally heard me moaning about how the two daily VR releases were ruining my life.

Now if they can just add a blog feature so I can write long form game diaries inside steam itself.

…Steam log?

+1 That would be an improvement.

I am OCD so this may help me reduce the amount of time I select Not Interested in product after product. 11,489 items have been marked as Not Interested as of this morning on my account. I keep hoping they come up with a Steam achievement for that.

I’m not sure where else to put this, but here’s a question for those more knowledgeable about steam policies.

I’ve signed up for years to get emails when something on my wish list goes on sale. This mostly works ok (albeit come a little late) with one big exception. I put the game “urban empire” on my wish list ages ago. It’s not even out yet, but the preorder is always on sale for 10% off.

I am not kidding I have dozens and dozens of emails from the steam bot begging me to consider this 10% off preorder. It’s always the same deal, but sent at least once a week. Did these developers stumble onto the ultimate free marketing? Even though I ignore them straight away it’s blatant spam and keeps the game in my mind. I know I know just put the game off my wish list but then I’ll forget about it when it comes out.

Anyone else have experience with this?

I haven’t had that experience but maybe you can take it off your wishlist and instead use the “Follow” button on the store page-- I believe that should keep you informed of the game’s development while avoiding the overzealous bot?

It can take days to get emails about new discounts on things that have been on my wishlist for ages, but invariably I get an email within hours, a day at most, about anything that I put on my wishlist while it’s already at any kind of discount. They really need to fix it so that it won’t trigger if the game is discounted by the amount it was discounted when you put it on your wishlist or less, because if you were willing to pay that much for the game surely you would have bought it instead.

I get it with the steam link, normally 10% off and I get emails every few days, really should take it off my wishlist

I added Urban Empire to my wishlist on September 8 and got my first mail about it on September 12. Since then I’ve had 13 more mails telling me that the game is “on sale,” all of which refer to the standard 10% off on new games.

~35 days to release now, so I should comfortably get over 30 mails about it before it comes out.

Yes. With that exact game. It’s hilarious. I get both the android app notification and an email for this and Sudden Strike 4, because they’re perpetually on a discount.

There must be some bug with their hardware listings because I can’t get Steam Link or Vive to come off my wishlist and get weekly emails about the Link. I have one, and it’s great! Stop asking me to buy one!

I’m glad to hear I am not the only one! An update to this issue. I wake up this morning in the knowledge that the Steam Winter sale has begun. I check my emails first and see that steam has sent me a handy email alerting me that there are games (probably many games!) on my wishlist for sale:

Hello Tim
The following items on your wishlist are on sale:

Urban Empire

SPECIAL PROMOTION! Offer ends 21 Jan 4:00am CST

-15% $39.99
$33.99 USD