The trailer:
The pitch:
[quote]
Set in New York in 1977, this music-driven drama series chronicles the rise of hip-hop and the last days of disco -– told through the lives, music, art and dance of the South Bronx kids who would change the world forever.[/quote]
[quote]
Over the two-and-a-half years since the hip-hop-focused project was set up at Netflix, Luhrmann went through two showrunners, numerous writers, and no small amount of strain with producer Sony Pictures Television. Production of the 12-episode season, the first half of which premieres Aug. 12, went well over the original budget of about $7.5 million per episode and wound up costing at least $120 million overall, with New York state tax incentives factored in, according to sources.
That makes “The Get Down,” Luhrmann’s first TV series, among the most expensive in history.[/quote]
[quote]
The ballooning budget and shifting creative direction sparked tension among Luhrmann, Sony TV, and Netflix. Sources say Sony TV execs advocated installing yet another seasoned showrunner to help get the spiraling costs under control, but Netflix balked at any move that would have diminished Luhrmann’s day-to-day role.[/quote]
[quote]
The skyrocketing budget was the biggest source of disagreement between Sony and Netflix. But Netflix had the ultimate say because it shouldered the burden for a significant portion of the overages. The show was originally budgeted for 13 episodes, but wound up at 12. Luhrmann directed the first installment, which runs about 90 minutes.
Under the standard terms of Netflix’s license deals with outside studios, the streaming service pays all production costs plus a premium to allow the studio to see some profit, given that Netflix controls all rights domestically and in key international territories for years to come, even after a show ends production.
Usually that premium is around 30% of production costs. But because “Get Down” had been such a hot property when it was shopped, Netflix boosted the premium to as high as 60% of the costs, according to sources. The overages that racked up did wind up eating into some of Sony’s profits.[/quote]