That’s not the only instance - there’s been a lot of videos that have gotten press online over the past year around unsafe Youtuber narrations on safe video content, Nazi slurs being thrown around, etc. that’s gotten Advertisers nervous across the board and have used it as ammo to try to prove to Google that their existing protections aren’t sufficient.
As you can probably tell from this thread I work in the online ads industry and I would say that YT’s hands are more tied than not due to advertiser uproar although there are probably better methods to implement this to give clearer guidance to YT creators.
Leaving aside the fact there are places like Vimeo and DailyMotion, it doesn’t seem that surprising that startups don’t fancy competing with a deeply entrenched incumbent operator that together with Facebook also garners half of all internet advertising revenue worldwide.
Fair points. I guess it just strikes me as weird there is a seemingly endless supply of start ups competing for the limited market of carrying my food from an SF restaurant to my office, I would have thought there would be at least a dozen trying to compete for what is the massive market of online videos.
My company uses youtube to make company profile movies, because its the single best vehicle for companies to embed their videos on social media - its ease of use, really. I imagine its REALLY hard for a start up to get the traction needed to get facebook, linkedin, twitter and what have we to make their videoes easily embeddable.
The unique situation of San Francisco seems to encourage a lot of startups that don’t actually make a whole lot of sense anywhere else, or at least certainly don’t have a strong enough model to support many competitors. Even the food delivery thing, which is relatively sane compared to, say, subscription juice bag squeezing, is not very profitable at scale. The biggest operators in the UK are losing money hand over fist, apart from the one that doesn’t have to pay drivers, and the sector is already consolidating.
I do! I also notice that IE is still built into Windows and they’re pushing their IE replacement to the point where I’ve had to unset it as the default browser after Windows updates a couple of times. meanwhile Netscape isn’t a thing anymore. The times we live in, I guess.
To be fair deliveroo are keeping delivery prices artifically low and staffing up assuming further expansion in classic internet startup style. I think the business model does make sense, in cities at least.
Deliveroo a) is doing the Uber thing of exploiting its workforce in an arguably illegal and almost certainly unsustainable manner, and b) has zero profitability, even on a gross margin basis. That said, I do think that sector is more likely to work, albeit in a less transformational way than its proponents suggest, than some models. After all, food delivery was a thing before the internet, no reason why it shouldn’t be one after.
Well, YouTube is demonetizing my channel in 30 days because I don’t have 1000 subscribers. So, the hundreds of hours of work I’ve done to make 8-10 dollars a month is now going to stop so that fuckheads like Logan Paul can make a few more bucks!! I’l going to make all my videos private and delete all my stuff.
That’s why starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018.
Moving forward, the channels included in Google Preferred will be manually reviewed and ads will only run on videos that have been verified to meet our ad-friendly guidelines.
This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content. While this new approach will affect a significant number of channels eligible to run ads, the creators who will remain part of YPP represent more than 95% of YouTube’s reach for advertisers.
I guess I shouldn’t take this so hard, but I’ve spent the last year pushing hard for my channel and working hard on content and now this. I had almost hit my first 100 dollar threshold and now I never will. It’s just incredibly disheartening.
Another wonderful change targeting innocents and accidentally affecting some toxic content instead of the reverse. Google really is trying their best to kill youtube. Hopefully by the time they succeed there will be a good alternative.
It’s bizarre to imply that this has some connection to creator moral behavior. (“Earned the right.”) I simply take this to mean that it is easier to them to monitor fewer channels for potential advertiser outrage and thus the revenue loss from dropping the smaller channels is more than offset by the resultant decreased resource expenditure by YouTube.
Yeah, this explains why my channel review has been pending since early December. A bunch of people had been complaining about long review times and Youtube kept telling people it was just a large accumulation of channels needing review and told us it should be cleared up by the end of January. Pretty sure they just put them all on hold pending this change and now 95% of the channels under ‘review’ no longer qualify.
Bum deal. More than happy to follow you to Twitch, or whatever platform serves your needs best.
Despite its ubiquity, folks go to YouTube because of the content, not because the content is on YouTube. It’s not at all difficult to imagine other platforms filling this void for smaller creators.
