There are all kinds of content besides playing videogames and talking over them that’s easy though, especially for kids. There is this YouTube channel called “Ryan’s Toy Review” where he plays with all kinds of toys. Some of these videos have 100 million views. Most of them have millions. All the kid does is play toys (and now more videogames, but still toys). There is also tons of content for kids via very simple animation videos and even adults with cutesy voices playing with toys like they are puppets, but these guys get millions of hits too because the algorithms link them all together somehow.
What YouTube really wants is for someone to watch a bunch of short videos in a row with ads loading in between them. I’m old and hate YouTube, but kids of all ages from 3-16 are watching YouTube playlists now like it’s the TV of old. Except instead of being around the boob tube in the family room commenting on the story together it’s them all separated, engrossed on their phones. It’s changing the landscape of content creation a LOT.
But adults will always need really sophisticated stuff. It basically has to get better, more complex, and visually stunning as you get older, and that’s how we get Game of Thrones and Arrested Development. Layers and layers and lots of talking.
So now we have two sources of digital media for the eyeballs: The expensive, takes a long time studio stuff and the cheap, quick, independently produced stuff. Monetizing the first is through direct sales and packaging it for streaming services but how do you monetize the second? You need a crapton of eyeballs for ads.
I hope there is a market for cheap to produce but well done shorts that add up to a larger story. Perhaps similar to how writers like Charles Dickens used to release their longer stories in magazines and split them up into dozens of parts.
The big question is, how do you get noticed? The SEO and tricks to get on playlists seems to be way more important than the content now.